Tuesday, August 12, 2014

Cable Cartoons

Cartoon Network, still prospering.

... Showcasing its original series on Thursday night (6-8 p.m.), Cartoon Network ranked as the #1 television network among kids 2-11 & 6-11 and all targeted boy demos, earning double-digit delivery gains across the board ranging from 26% to 58%. Teen Titans Go! (6 p.m.) ranked as the #1 telecast of the day among kids 2-11 and all targeted boys, as well as #1 in its timeslot among kids 6-11. Original animated series The Amazing World of Gumball (6:30 p.m.) and Clarence (6:45 p.m.) both ranked #1 in their respective time periods among all kids and boy demos. Adventure Time (7 p.m.) also ranked #1 in its timeslot among kids 2-11 & 6-11 and all boys, and Regular Show (7:30 p.m.) ranked #1 among boy demos. ...

The Saturday Morning schedule (7-11 a.m.) captured year-over-year delivery gains across all kids and boy demos, ranging between 4% and 61%. ... For the second week of August 2014, Adult Swim once again ranked as the #1 network in Primetime on basic cable among adults 18-34, as well as the #1 network in Total Day among adults 18-24, 18-34 & 18-49 ...

I was in DisneyToon studios this afternoon, which is becoming more and more like a Mojave ghost town. It's got the shorts unit and a bit of feature production, also a small unit from Walt Disney Animation Studios, but there's lots of empty cubes, along with cubicle occupants who know their end-dates.

One of the residents, departing within weeks, asked where the work is just now. I said t.v. animation has a lot of activity. The examples above show why. DreamWorks Animation tv with its Netflix output, Warners with its direct-to-video features and oncoming television series, new shows in work at Cartoon Network and Nickelodeon.

Praise be for small-screen production.


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