Sunday, August 31, 2014

Your World Box Office

... As tracked by the ever-reliable Rentrak.

International Weekend Bo Office -- (Total Accumulations)

Dawn of Apes -- $51,200,000 -- ($613,344,991)

Galaxy Guardians -- $19,7000,000 -- ($547,700,000)

Teenage Mutant Turtles -- $13,000,000 -- ($274,505,980)

How To Train Dragon 2 -- $10,500,000 -- ($593,670,227)

Entertainment Weekly wonders why How to Train Your Dragon 2 didn't do better than its soon-to-be $600+ billion.

... How to Train Your Dragon 2, written off in July for its underwhelming box-office in the U.S., is now an enormous international blockbuster, with upwards of $413 million and counting. By the time its international run is complete, Dragons 2 might double the foreign take of the franchise’s original film ($277 million). ...

But when the [domestic] weekend numbers were totaled, Dragons 2 failed to hit expectations, taking home $49.5 million. It was a surprising blow, especially since the original 2010 film had opened to nearly the same amount ($43.7 million) despite its chilly March release date and without a built-in brand. ...

“American family audiences may very well be conditioned to like their animated films to be light-hearted and easily accessible and cute (Minions, anyone?) and epic stories may play better in the international marketplace,” says Paul Dergarabedian, a senior media analyst for Rentrak. “Needless to say it’s still a very impressive performance, at close to $600 million globally.” ...

As of today, the domestic gross of How To Train Your Dragon 2 is $173,470,000. This is 3 1/2 times its opening weekend take, which is about where the picture was always going to wind up. (Early, on, I predicted a multiple of 4 ... or a $200 million domestic accumulation. I was a little over the mark, but not by much.)

Not every picture connects with every audience with the same success. Dragon 2, despite the hand-wringing by the financial press in the first month of its release, looked destined to be a major global hit, and it is. The fact that Americans didn't buy another fifty or ninety million dollars worth of tickets during the movie's run shouldn't detract from that.


Site Meter