Thursday, June 25, 2015

Falling Records

Our entertainment conglomerates are prospering.

... Red-hot Universal Studios sped past $1 billion and shattered the domestic box office mark in record time three weeks ago, on the same weekend that “Jurassic World” broke the record for the biggest U.S. box office opening ever.

Walt Disney Studios crossed the $1 billion mark in domestic grosses in 174 days on Thursday, the fastest it has ever done so, powered by the Marvel superhero sequel “Avengers: Age of Ultron,” the live-action fairy tale “Cinderella” and Pixar Animation’s “Inside Out.”

Warner Bros., paced by “Mad Max: Fury Road” and “San Andreas,” should top the milestone this weekend, which will be a speed record, too. And it won’t be long until 20th Century Fox will soon do the same, behind “Kingsman: The Secret Service,” DreamWorks Animation’s “Home” and Spy.”...

Kindly note that animated dinosaurs propelled one conglomerate, and two animated features contributed to the booming bottom lines of two other movie companies.

What's amazing is that animation is now a major influence across Movieland. The live-action Cinderella is the direct descendant of the sixty-five-year-old animated version. And the Marvel franchises are loaded with animated special effects.

Animation used to be a small, sleepy corner inside the House of Entertainment. Now it's the Great Room on the first floor.


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