Saturday, June 20, 2015

The Other #1 Animated Feature

Inside Out is going like a house afire, but there's one more animated movie doing quite well.

Minions bowed in four international markets this week and has so far collected $12M in 615 runs.

The Universal Pictures and Illumination Entertainment animated film opened No. 1 everywhere except for Australia where it was No. 2 to Universal’s Jurassic World, which is on track stateside to gross well over $100M for the weekend. Kids are off of school Down Under, which will help propel box office there.

In Malaysia, it not only opened to No. 1 but opened 72% bugger than Despicable Me 2 and logged the highest opening day of all time for an animated film in the country ahead of Kung Fu Panda and Toy Story 3. ...

Minions isn't getting quite the rapturous reception that IO has received. (As I write, 83% Fresh Tomatoes vs. 98% Fresh Tomatoes.) But the odds are high that it will clean up at the global box office.

One thing Chris Meledandri has learned to do is deliver an entertaining feature at a reasonable price. More than one type of production model can deliver the goods.


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