Disney's Richard Ross is forceful.
"We’re going for the Best Picture win [for Toy Story 3]. We wanted to have the best movie and the reviews have clearly said that and it’s the number one box office hit of the year so I’m not sure why we would not go for it all... for some reason an animated film has never gotten Best Picture and I always wondered was there not an appetite?" ...
This is a simple one, Richard, so let me clue you in.
The Academy of Motion Picture Arts and Sciences is made up of a whole bunch of people, most of whom work in live-action motion pictures. And no matter how good an animated feature might be, no matter how graceful the story-telling or how vivid the images, it's still a car-toon. And a majority of Academy members will never, ever vote in high enough numbers to make a cartoon feature the Best Picture of the Year. It goes against everything they know and love about the movie industry, everything embedded in their DNA.
In other words, an animated feature winning B.P. won't happen in ten gazillion years. Didn't happen in 1937. Didn't happen in 1991 or 2009. Won't happen in 2010.
Okay, Richard. I got that off my chest. Now you can go back into your "hard-headed realist" mode.