... and here comes the next billion.
To Infinity And Beyond ... Toy Story 3 Breaks Sales Record
... Day one sales of the Disney/Pixar ToyStory 3 blockbuster at retail have smashed records for UK Blu-ray, DVD and download sales. ...
Jeffrey Katzenberg. formerly of the House of Mouse, has pointed out that DVD sales for animated features hold up much better than the (plummeting) sales of live-action features, because the demographic that watches animation -- largely the elementary school set -- tends to watch it over and over and over.
So Mom and Dad purchase the little silver disk.
Mr. Katzenber is right. And his former employer is now raking in its second tall pile of cash courtesy of Woody, Buzz, and the rest of the gang.