The Los Angeles Times informs us:
Disney Animation is closing the book on fairy tales
'Tangled' will be the last such movie it makes for the foreseeable future. The studio is aiming for wider appeal. ...
Funny thing. Back in 1985, the new managers of Disney decreed that stodgy, period fairy tale-type cartoons were over. Henceforth, they said, the only projects greenlit at the House of Mouse would be modern, urban tales. To that end, the new guys in town (Katzenberg and Eisner) gave the go-ahead for a contemporary version of Oliver featuring dogs.
Shortly thereafter, Disney changed course, bringing out a period fairy tale entitled "The Little Mermaid." The film made a whole lot of money, and over the next few years Disney created a bunch more fairy tales featuring princesses. Most of the princesses sang.
So now the House of Mouse is bringing out another princess movie, saying it's the last. But know what? If Tangled pulls down $500 million box office dollars, I'm betting the company will rethink its "No princess fairy tales" position.
Because nothing changes corporate hearts and minds faster than half a billion (or more) bucks.