Thursday, December 02, 2010

This Ain't Good

What does this finding do to the cartoon jobs situation?

Corporeality is more memorable than nonreality, in Nielsen’s estimation. The audience measurement firm took a look at live-action creatives versus animated ads in its viewing sample, and found that folks have higher recall for the former. ...

I don't care what Nielsen says. What the world needs are more commercials with cartoon bunnies and cartoon doggies.


Anonymous said...

Surveys and Focus groups are all BUNK!!!

How many generations has animation survived?


Enough for anyone with half a brain to realize that the public at large has been hypnotized like moths to flames (much to people's delight!) by animation since it's inception.

Animation is as dead as Rock and Roll......which isn't going anywhere any time soon.


Tim said...

I wish they mentioned which commercials they showed to the focus group, or asked them to recall.
Did they include the GEICO Gecko ads? While predominantly live-action, the spokesperson/center of attention is animated.
Did they consider effects commercials as animated or live action?
Or maybe it wasn't because they were animated; maybe it was because they weren't very memorable concepts.
The study was done about commercial styles, but the article was about demographics. We need more criteria.

Anonymous said...

Here! Here!

Tim's absolutely right.

god said...

78% of statistical data is made up.

Anonymous said...

I'm wondering when you're going to post the new dreamworks slate just announced?

any guesses.. Madagascar 3 and 4, Kung Fu Panda 2, 3, 4, 5, 6 and How To Train Your Dragon 2, 3, 4, 5, 6, 7, 8

Think I'm kidding?

Anonymous said...

As far as most of the professionals in this industry that's GREAT news! More work is a good thing

Anonymous said...

If they're good movies, GREAT! Animated films of all kinds are welcomed.

Pete Emslie said...

I'm happy to see that food products at least were an exception to the rule. After all, some of the greatest TV hucksters of all-time were Tony the Tiger, Pop 'n' Fresh Doughboy and Charlie the Tuna (all created by the good folks at the Leo Burnett agency). Still, I think that if commercials today were animated as well as the ones from yesteryear, there'd be a lot more brand recall as a result. Most of what I see in today's ads are lacklustre moving graphic designs, not fully animated characters with personality. If somebody would animate something as fun as the hapless bugs in the old Raid commercials, I'd gladly buy their products!

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