Thursday, May 17, 2012

Jokes That Work

Now with Add On!

While on the subject of DreamWorks Animation ...

Whether the new feature delivers from start to finish, I cannot say. But the clips on the far side of the link are amusing.

DreamWorks Animation isn't foolish.

It knows that the zoo animals are winners. It knows that setting features in locations other than the U.S. of A. tends to goose foreign box office. (Witness Monsters vs. Aliens, Megamind, etcetera as examples of the reverse phenomena.)

DWA also knows it is useful to hit a home run each time at bat. Therefore, tried-and-true tent poles mixed in with high concept originals is a way to keep audiences coming back ... coming back ... coming back ...

The strategy worked last year. We'll see how it performs this year.

Add On: As is the custom, DWA rolls out its latest at Cannes.

... [Chris] Rock says of the film which opens June 8 on a wide run, “I like children’s movies that have jokes for adults (as this one does). Actually my kids get fidgety at a certain point but I say, “we’re not going until I find out what happened with the bear!” ...


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