The Nikkster tells us:
Jeffrey Katzenberg -- the leading cheerleader for 3D -- says that "the bloom is off the rose" for the technology for a while "driven by a singular and unique characteristic that only exists in Hollywood, greed." ...
Here's the problem: People will go to see certain 3-D movies that they're interested in ... but not if they cost an extra three or five or seven bucks.
It's kind of like the recording industry a decade ago. Those folks couldn't go on demanding premium prices when there were alternatives. Nobody was going to pay sixteen or eighteen bucks for a little silver disk when they could download the songs for way less. Same with the 3-D now. When the product that movie studios are pushing gives audiences headaches and dim, barely watchable images and are bad movies into the bargain, the game is kind of over.
3-D is like sound movies back in 1928: Then, people would go and sit through anything for the joy of hearing actors talk ... for about two years. Then they started getting picky, and started avoiding the crappy stuff that all-of-a-sudden had the allure of a five-day-old turd.
So here we are in glorious 2011, and the issue isn't sound anymore but stereo viewing. And it's not enough that the screen images are in Moving View-Master (c). They must also be good, and price competitive.