Heey now. Who needs big theatrical grosses?
'Cars 2' Toys Drive Higher Second-Quarter Results at Mattel
Mattel's second-quarter profit jumped 56 percent as toys tied to the Disney/Pixar movie Cars 2 helped drive the toy maker's latest financials. Quarterly profit of $80.5 million compared with $51.6 million in the year-ago period as revenue rose 14 percent to $1.16 billion. The results exceeded Wall Street expectations.
So even as the talking autos fade at the nation's AMCs, the toy versions are flying out the door of kiddie retailers. And the Mouse (also Mattel) get to open their own mints.