Wednesday, October 25, 2006

"Over the Hedge" Scores Big on DVD

"Over the Hedge" is off to a roaring start on DVD, which of course underlines what we've been talking about here the last few days. Animation is a huge and continuing hit on home video...

As The Hollywood Reporter noted:

The DreamWorks Animation/Paramount release generated an estimated $65 million in consumer spending for an easy slide into first place on the Nielsen VideoScan First Alert chart for the week ended October 22...

With "The Little Mermaid" ensconsed at postion #4 on the chart, and three other titles crammed into the Top Ten, animation -- either hand-drawn of computer-generated -- now has something like half the real estate of the video sales chart to itself.

Since only a tiny sliver of all filmed product is animation, that's not at all shabby. But of course we're prejudiced.


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