Wednesday, February 09, 2011

Awardes de 3-D

And the trophies in three dimensions go to ...

... Disney won five "Lumiere" awards, as well as the People's Choice Award for favorite 3D Movie-animation for "Toy Story 3."... DreamWorks Animation's "How to Train Your Dragon" earn[ed] best animated 3D feature of the year. "Tron" ... won for best 3D stereography-live action, while "Dragon" won for best 3D stereography-animated.

Pixar's "Day & Night" won best short 3D motion picture/narrative ...

The International 3D Society's 3D Creative Arts Awards is all about spreading the love ... and awards around. Which is why Pixar wins for "favorite" animated 3D feature, while DreamWorks Animation wins for "best." Everybody gets a participation ribbon. No point in having one of the large, rich and only semi-friendly conglomerates pick up its marbles in a huff and go home.

You would do well to think of these things as Spring Training games for the Main Event, which is of course the oncoming awards ceremony for the Little Gold Man.

Pixar continues to lust after the "Best Picture" Oscar for Woody and the gang. I still maintain it won't be happening, no matter how much money Diz Co. pours into the campaign. But best animated feature? Hell yes, although Dragon has got to be considered a contender. We can only hope Disney won't boycott the Oscars if Pixar fails to win that.


Anonymous said...


The reason Disney's going for the Best Picture win is simple. It's called the Door in the Face negotiation technique.

You enter a negotiation with an extreme demand. That extreme demand shifts the terms of the negotiation in your favor. It's a well-established psychological technique. It works. And the people who run these things *know* it works.

As a union rep, you too should know well how it works.

The "best picture" campaign isn't about winning best picture. It's about beating Dragon for best animated feature.

When the academy voter gets down the ballot to best animated feature, they're going to vote Toy Story 3. Because that other movie, well, it wasn't even NOMINATED for best picture, was it? I mean, clearly the best animated film was already decided, wasn't it? If Dragon was the best, then IT would have surely been the one nominated at the top of the ticket.

It's a pretty savvy ballgame they're playing.

Steve Hulett said...

Steve Hulett said...
Sure. Works more often than not.

The Mouse has also run a full-bore campaign and built expectations.

OTOH, the top award at the Annie's does have a bit of weight, but I would rate "Toy Story 3" as the odds-on favorite. I view this year's animated race as similar to the 1941 Best Picture race. Two good pictures vied for the award that year, but "Citizen Kane" -- the flick that I would consider the "best" -- lost to the good but more conventional (and tear-jerking) "How Green Was My Valley."

Everyone to his own opinion, says I.

Anonymous said...

I'd pick Maltese Falcon over both of those others.

I honestly don't think the Annies carries a lot of weight.

Does the average Academy member even know what the Annies *is*??!?

Poll 100 actors. Ask them if they know what the Annies is, and which film won.

Then ask them which of the animated films they have heard of. I guarantee you that TS3 they will at least have *heard of* at the top of the ballot.

Anonymous said...

No worries. Campaigns aside, Toy Story 3 is a superior movie to Dragon--although I enjoyed both.

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