Wednesday, February 16, 2011

The Middle Kingdom

... increases its cartoon footage:

China's animation output rose 28% last year, according to the State Administration of Radio, Film and Television, with 220,530 minutes of toons produced. ...

Be interesting to know the quality and type of animation that's been increased. Disney was off-shoring work on The Little Mermaid to China back in the late 1980s, but I don't think that the mainland will ever be the sub-contractor of choice for high-end animation work. The cultural and language divide is not narrow.

If China develops a robust internal animation industry, that's something else again. Right now its animation businesses are still taking baby steps, and whether its end-product will become sophisticated enough for global export, remains to be seen.


Anonymous said...

On a side note China has also been entering the anime/manga market but what has been seen at conventions have been poor work. They are attracting their stands with numbers but not really bringing a lot of people in. If they can get their quality up they will be a force to watch out for within a few years.

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