Saturday, November 05, 2011

The Weekend Derby

Now with moneyed Add On.

Puss has himself some grabby claws:

Puss in Boots dipped just 18 percent to an estimated $7.8 million. That's DreamWorks Animation's third-best second Friday drop behind Shrek and How to Train Your Dragon, which can be explained in part by a soft debut last Friday due to Halloween festivities and inclement weather in the Northeast. The movie has now earned over $50 million, and will almost certainly take first place for the weekend with between $29 and $33 million. ...

So, using the Koch Box Office Multiplier (patent pending), we'll estimate that Puss in Boots ends its domestic run at $140-$165 million. But let's see how it holds through the holidays, shall we?

Meantime, the Nikkster's weekend chart:

1. Tower Heist (Universal) NEW [3,367 Theaters] Friday $8.5M, Estimated Weekend $26M

2. Puss In Boots 3D (DreamWorks Anim/Paramount) Week 2 [3,963 Theaters] Friday $7.2M (-25%), Estimated Weekend $26M, Estimated Cume $66.5M)

3. Harold And Kumar 3D Christmas (NL/Warner Bros) NEW [2,875 theaters] Friday $5.5M, Estimated Weekend $15M

4. Paranormal Activity 3 (Paramount) Week 3 [3,286 Theaters] Friday $2.7M, Estimated Weekend $7.5M, Estimated Cume $94M

5. In Time (Twentieth Century Fox) Week 2 [3,122 Theaters] Friday $1.8M (-47%), Estimated Weekend $6M, Estimated Cume $21.7M

6. Footloose (Paramount) Week 4 [2,811 Theaters] Friday $1.4M, Estimated Weekend $4.3M, Estimated Cume $44.5M

7. Real Steel (DreamWorks/Disney) Week 5 [2,438 Theaters] Friday $850K, Estimated Weekend $3M, Estimated Cume $78.3M

8. The Rum Diary (FilmDistrict) Week 2 [2,292 Theaters] Friday $850K (-53%), Estimated Weekend $2.5M, Estimated Cume $9.9M

9. Ides Of March (Sony) Week 5 [1,391 Theaters] Friday $550K, Estimated Weekend $1.8M, Estimated Cume $36.6M

10. Moneyball (Sony) Week 7 [1,278 Theaters] Friday $475K, Estimated Weekend $1.7M, Estimated Cume $70.1M

Add On: And Puss takes the weekend crown.

The 3D toon grosses $33 million, nearly as much as its opening, while "Tower Heist" debuts to a subdued $25.1 million ...

... Paramount said the decision to move up the opening of Puss in Boots by one week, from Nov. 4 to Halloween weekend, paid off in spades, and that the film essentially enjoyed a two-weekend opening. Puss in Boots' 10-day domestic cume is $75.5 million, still slightly behind other recent toons at the same point in time, but DreamWorks Animation hopes to catch up next weekend ...

(So this means the DWA stock now bounces back, yes?)

4 comments:

Anonymous said...

"third-best second Friday drop"
--are you kidding me!?LMFAO!

Steve Hulett said...

Hey now.

It could have been the "fourth-best" second Friday drop, or even sixth-best.

But it wasn't. And for that, we can all be thankful.

Anonymous said...

Doing even better than expected with only a 10% drop to win the weekend's #1 spot!

Anonymous said...

Wow, only a 3% drop from opening weekend.

That actually is quite impressive. Props to DW.

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