Tuesday, September 17, 2013


DreamWorks Animation keeps on trucking ... and acquiring.

... Dreamworks Animation expands TV portfolio with acquisition of the Chapman Entertainment library, including Fifi and the Flowertots and Roary the Racing Car.

The UK children’s television production and licensing company is behind brands including Fifi and the Flowertots, Roary the Racing Car, Raa Raa the Noisy Lion and Little Charley Bear, all of which will now be distributed through DreamWorks Animation’s UK-based TV distribution operation. ...

DWA is going to be building a lot of content for Netflix over the next few years, so maybe this is a good strategic move. Maybe there is magic in Raa Raa the Noisy Lion and Little Charley Bear that I just don't see. I sure as hell didn't notice the blockbuster status of Kung Fu Panda before the first feature came out.

DreamWorks Animation has a lot on its various whirling plates right now. There is their budding Chinese studio and its shfting corporate strategy; there is the new television animation division, and there is the long list of animated features lined up on the runway, prepping for lift-off.

I can't help thinking that all these moves are different parts of a long-term plan to sell the company to one of our fine, entertainment conglomerates.


Mark Mayerson said...

Or a plan to have enough revenue streams so that that the company can't be knee-capped by a failed feature.

Alex Dudley said...

I concur with Mark. Even though a feature film will eventually be profitable (through DVD sales and TV airings), most investors don't know that, thus leading to stocks plummeting every time a film bombs at the box office. With their production deal with that German channel and Netflix, and potential global broadcasting sales, DWA should be doing a LOT better.

Steve Hulett said...

Turbo has made roughly half what Rise of the Guardians did.

Quite agree that the goal here is additional cash flow. But I think that, ultimately, DWA either turns into an entertainment conglomerate or is swallowed by one.

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