Tuesday, September 17, 2013

Cartoon Cable Ratings

Things continue to go swimmingly for Ted Turner's animation channels.

Adult Swim’s Total Day ranked #1 among adults 18-24 & 18-34 and men 18-24 on basic cable. Compared to the same week in 2012, Total Day delivery increased among adults 18-24 by 15%, adults 18-34 by 19%, adults 18-49 by 18%, men 18-24 by 9%, men 18-34 by 9% and men 18-49 by 14%.

Compared to the same week in 2012, Primetime (broadcast definition) delivery increased among adults 18-24 by 8%, adults 18-34 by 21%, adults 18-49 by 11%, men 18-24 by 12%, men 18-34 by 11% and men 18-49 by 9%.

So much for young adults. What about the elementary school set?

... Uncle Grandpa (8 p.m.), scored as the #1 telecast of the day among kids 6-11 & boys 6-11, and ranked #1 in its time period among kids 6-11,9-14 and all boys.

Across the third week of September 2013, Cartoon Network ranked as television’s #1 network for Early Prime (7-9 p.m.) delivery of boys 2-11, 6-11 & 9-14.

Cartoon Network was the #1 destination for kids 9-14 and all targeted boys on Monday Night (7-9 p.m.), while increasing with all targeted kids & boys 6-11 & 9-14 vs. the same time period last year. ...

The ratings help explain why CN's management is relatively long-serving and stable. Corporate CEOs aren't inclined to fix things that aren't broke. (Not the smart ones, anyway.)

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