Thursday, February 20, 2014

All Things Lego

Warners at last has a monster cartoon hit on it hands.

The Lego Movie builds box-office foundations atop The Monuments Men

Animation is the one film genre that regularly supplies big hits without the benefit of character familiarity ...

No Legos were harmed making this movie.

According to Warner Bros. Pictures, there are a total of 3,863,484 unique Lego bricks seen in the movie. But if you were to recreate the entire film only using Legos, you’d need 15,080,330, ...

So maybe the movie was an entertainment pivot point?

...The LEGO Movie could be an animated film game changer if Hollywood pays close enough attention. Instead of chasing The LEGO Movie’s box office returns by creating other toy-based animated films (like, say, The Hot Wheels Movie or Bratz vs. Ugly Dolls), Hollywood — and especially feature animation houses such as Pixar Animation Studios, DreamWorks Animation, and the like — would do well to learn from other storytelling risks that The LEGO Movie takes.

Then there's the writing-directing team that brought the movie together.

"We're like brothers, so we bicker and stuff," admitted Miller, ... "But we have a very similar point of view of things, a similar sense of humor. So, we have a lot in common, and we have a lot of respect for each other." ...

Yet sadly, these two comedy directors are against our free market system.

Fox Business host Charles Payne took aim at WB’s animated blockbuster The Lego Movie as it raked in the cash on its way to a sky-high #1 opening, “pushing its anti-business message to our kids.”

Anti-capitalist The Lego Movie might be, but in Hollywood, it's always about the money. So I doubt that Warner Bros. will care.

“The Lego® Movie” Assembles More Than $200 Million in Global Box Office


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