Monday, February 17, 2014

Synergy Too!

The Mouse works to leverage all the moving parts of the empire.

“Revenge: The Secret Origin of Emily Thorne” will be released in September

Marvel Comics and ABC Studios, both owned by The Walt Disney Company, are partnering to deliver a hardcover graphic novel which would serve as a prequel to ABC drama “Revenge.”

“Revenge: The Secret Origin of Emily Thorne” will be released on Sept. 3 and takes place when the orphaned girl is 19-years-old.

“The parts of the history we’re bursting to tell is the origin of the woman you see that shows up in the pilot, as differentiated from the girl who was thrown into [juvenile detention] when her dad was taken from her,” “Revenge” showrunner Sunil Nayar told USA Today.

Comic books. Cartoons. Live-action tv and movies. (And of course all the other pieces, like amusement parks and merchandise and web portals.) Diz Co. strives to have them all work in concert, as moving gears that complement other gears.

You don't get to be the biggest entertainment conglomerate by happenstance. You figure out that each acquisition needs to not only pull its weight, but add value to other acquisitions.


Site Meter