Friday, October 16, 2015

Amazon Pilots

We're not talking flyers from the jungles of Brazil, but cartoons.

Amazon has unveiled six new animated pilots for kids, set for debut November 5. They hail from creators including William Joyce and Brandon Oldenburg (The Fantastic Flying Books of Mr. Morris Lessmore, Scarecrow), Bill Motz and Bob Roth (The Penguins of Madagascar), Mike Owens (Yo Gabba Gabba!), Shadi Petosky (Mad), John Rogers (The Player, The Librarians), Ken Scarborough (Arthur, Doug), and Niki Yang (Adventure Time, Bravest Warriors). ...

“Our new kids pilots will combine rich worlds with unique characters that we hope will appeal to our customers,” said Tara Sorensen, Head of Kids Programming for Amazon Studios. ...

Some of these November launches will likely end up as series.

It appears that Amazon is using the Cartoon Network strategy from the 1990s and beyond: Do a grab bag full of shorts, throw them out to the audience, and see which ones people like. Maybe there will be several.


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