Thursday, October 08, 2015

Disney Reshuffles Its (Movie) Deck

The Mouse rearranges its release schedule.

... Disney is making some moves in its long-term schedule, pushing its Toy Story back a year, and rearranging animation, live action and Marvel schedules along with setting an Ant-Man sequel. The news comes as the filmmaker says it's crossed the $4B mark at the global box office ($1.433B domestic, $2.575B international) for the third straight year. ...

Toy Story 4 will now hit wide release June 15, 2018, a year later from its June 2017 slot -- which now makes room for Cars 3 to come out that month. Incredibles 2 is set for June 21, 2019.

Meanwhile, at Marvel, Ant-Man and the Wasp has gotten the green light and is headed for release July 6, 2018. The low-expectations original earned $178.5M domestically. That means a move for Black Panther (to Feb. 16, 2018, from original July 2018 date) and Captain Marvel, moving from November 2018 to March 8, 2019. ...

When you're a monster entertainment conglomerate looking to maximize profits, you strive to place your feature product into the best possible release window, the better to get an out-sized profit. The way movie companies roll today, a release date is set, then the movie gets made and completed on or before the date, usually come hell or massive crew overtime.

Obviously once in a while features get shuffled around if there's NO way to get them done (this has happened with a select number of Disney/Pixar features, all the way back to Pinocchio, but generally when movies' day and dates are locked, they are locked


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