Wednesday, March 11, 2015

Expanding Awesomeness

DreamWorks Animation develops creates more content.

The YouTube networks of DreamWorks Animation SKG Inc. will produce 200 hours of original programming for mobile streaming to customers of Verizon Communications, the companies announced Wednesday.

AwesomenessTV will program a channel of scripted and unscripted content for teens and young millennials, while DreamWorksTV will feature family-oriented live-action and animated short-form content.

Chief Executive Brian Robbins, who oversees both AwesomenessTV and DreamWorksTV, said the opportunity expands the audience for both online networks. ...

The web holdings that DreamWorks Animation purchased for a (relative) song two short years ago appears to be paying off in major ways.

If the theatrical features begin turning a profit, the company will be on the high road to recovery.


Site Meter