Friday, March 04, 2016

More Television Projects Into the Hopper

Per Animation Scoop:

Disney Junior has ordered two new animated series, Vampirina, executive-produced by "Doc McStuffins" creator Chris Nee, and Puppy Dog Tails, created by comedian Harland Williams. Both series have begun production and are slated to premiere in 2017. ...

The point to be made here is that week by week, more animation projects are being launched in Los Angeles. Yes, Canada has a lot of work (Free Money talks) but there is more shows going into pre-production than at any other point in L.A. animation's history.

Stuff isn't being animated, inked and painted inside the borders of L.A. County the way it was in 1964, but there sure hell are a lot of scripts, boards, backgrounds and design work going on. I was over at Rick and Morty's new digs in downtown Burbank this afternoon, where board artists and designers are climbing on board Season 3 of the hit show, glad to be coming back, and marveling at all the work that has blossomed around town.

"Why is there so much stuff getting made?" one asked me. I said it's because animation is making the conglomerates lots and lots of money.

"It's more than that," a veteran storyboarder chimed in. Companies are getting big licensing fees for projects. Toys and games, games and toys. Licensing has gone through the roof. Just exploded in the last year."

So there you have it, ladies and gents. Animation is helping sell the merchandise that keeps the wheels of commerce spinning. nd you need to create half-hour ads that keep the merchandise in the public's eye and flying off of toy shelves.


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