Walked into the hat building this morning while a presser (that's "press event" if you live in South Chicken Run, Nevada) was in progress ...
Turned out to be a "show and tell" for the Winnie the Pooh rollout. A staffer who worked on the movie grumbled to me:
"I don't think management is putting much money or effort into promoting hand-drawn features. We're doing these movies for 'little kids,' and Pixar is doing their movies for everybody. If we make hand-drawn cheap, and they outsource a lot of it, maybe they'll make more. And the directors here know they'll have a better chance of getting something greenlit if they pitch a CGI feature ..."
But it's kind of obvious at this point. Corporate thinking at Dis Co. and other entertainment companies is that computer animation rocks, the other kind is fit mostly for television and television-sized budgets. Disney made Winnie the Pooh for the home market, not the big silver screen. I like hand-drawn features a lot, but our fine conglomerates don't care what I like. CGI is where the big bucks are, and that is where they're gonna go.
Disney, News Corp. and the rest are not the Medicis.