Pixar's latest offering matches the first-day receipts of its older sibling.
Besting expectations, Disney and Pixar's 3D toon Cars 2 is on track to gross in the low $20 million range at the Friday box office, and $63 million to $67 million for the weekend. ... Friday's performance was good news for Disney, considering the sequel cost $200 million to produce. It's also a testament to the incredible merchandising power of Cars. ...
The critics haven't been overly enthusiastic. But the critics aren't the ones buying the tickets, or buying the shiny toys in the stores. As mentioned earlier, the Cars franchise generates lots of merchandise, which generates lots of cash flow.
Which makes Robert Kiger very, very happy.