Monday, January 27, 2014


One of the big issues for our fine entertainment conglomerates going forward is ... how do they capture all the revenue streams generated by various distribution channels?

Let's face it. Kids don't plunk down of the black-and-white Sylvania to watch Saturday morning cartoons anymore. They watch entertainment whenever and wherever they want to on computers, laptops, i-Pads, smart phones and the occasional wall-mounted flat screen.

So how do big corporations maximize profits? Here's one answer ...

Cartoon Network and The LEGO Group Mix It Up Globally with MIXELS

... Mixels is a groundbreaking global franchise created by the powerhouse partnership of two of the biggest forces in kids' entertainment Cartoon Network and The LEGO Group and will make its US debut on multiple screens and platforms this February. A true multiplatform brand, arrives on the web first on February 6, followed by animated shorts on Cartoon Network starting February 12 during the Teen Titans Go! half hour (7:30-8:00pET). Soon after, kids will be able to "mix, max and murp" with their own LEGO Mixels collectible building sets and download the Calling All Mixels app.

Kids media consumption changes every day and this unprecedented collaboration and launch of Mixels continues the evolution of how Cartoon Network is looking at the development and distribution of content and IP creation.

Bringing together world-class animators, game developers and product designers from the onset and launching the property on multiple platforms and formats, Cartoon Network and the LEGO brand will enable kids to have a fully integrated and rich experience from the very start of this exciting new franchise.

Mixels is centered around a world of colorful creatures who can mix and combine with each other leading to hilarious and surprising results. ....

And blah, and blah, and blah. {FOR IMMEDIATE RELEASE!}

But you get the idea. Time-Warner has figured out that if you want to cover all the bases, you do the television content, also the phone apps, website portals and on-line games, along with the plastic toys (merchandise!) and the comic books.

Then, if things really get cooking, you can develop animated features and really build this Mixels thingie into a universe that spits out endless gushers of money.

Certainly something to shoot for.


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