Tuesday, September 08, 2015

Second Biggest

The Mouse and Universal have had a prosperous four months.

... Universal Pictures and Disney Studios fueled the second-biggest summer ever at the domestic box office, where revenue is expected to hit $4.48 billion through Labor Day — an increase of 10 percent over last year's dismal showing, according to Rentrak.

In terms of attendance, the season saw an uptick of 5 percent or more (since one advantage that summer 2015 had over last year was an extra week). Many, however, had predicted greater gains. A number of box-office pundits had boldly pronounced that revenue would overtake the record $4.75 billion earned in summer 2013 and set a new benchmark for summer's potential. ...

Universal own bragging rights to most of the big domestic pictures.

The hybrid animated-live action feature Jurassic World was #1 by a country mile; Avengers: Age of Ultron was #2, Inside Out was #3; Minions was #4.

So animation had a considerable impact on the summer box office, wouldn't you say?


Steve Hulett said...

Quite so. I couldn't have said it better if I had lingered over it.

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