Saturday, September 26, 2015

The Siren Call of Free Money

... seduces once again.

Australian visual effects and animation studio Animal Logic announced that it has officially opened its new 45,000 square foot studio in Yaletown, Vancouver.

The new studio will be led by its current group head of production Sharon Taylor, who will now take up the role of executive vice president and general manager in Vancouver. ...

The company has had a 15-year relationship with Warner Bros. (Happy Feet, Legend of The Guardians: The Owls of Ga’Hoole and The LEGO Movie). ...

Animal Logic’s Sydney studio will continue in production on the recently announced animated features LEGO Batman and Ninjago (due for release in 2017), with another as yet unnamed animated feature to follow.

Animation production has (long since) become a global enterprise. Offshoots of Chinese studios in Southern California. Satellite studios from California in British Columbia. The conglomerates our in search of ban for the buck, and if a provincial government on the American continent is willing to cough up serious money to aid an entertainment conglomerate in its pursuit of box office riches, the conglomerate is down with that.

Hard to fault them. Free cash is free cash.


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