Now with Add On!
On the long, Martin Luther King weekend, the Nikkster conjures early box office.
1. Contraband (Universal) NEW [2,863 Theaters] Friday $7.7M, 3-Day Weekend $22.9M, 4-Day Holiday $28M
2. Beauty And The Beast 3D (Disney) NEW [2,625 Theaters] Friday $5.5M, 3-Day Weekend $18.5M, 4-Day Holiday $25.6M
3. Joyful Noise (Warner Bros) NEW [2,863 Theaters] Friday $3.7M, 3-Day Weekend $12.3M, 4-Day Holiday $14.8M
4. Mission: Impossible 4 (Paramount) Week 5 [3,346 Theaters] Friday $3.5M, 3-Day Weekend $12.1M, 4-Day Holiday $14.6M, Est Cume $189.9M
5. Sherlock Holmes 2 (Warner Bros) Week 5 [3,155 Theater] Friday $2.5M, 3-Day Weekend $8.8M, 4-Day Holiday $10.6M, Est Cume $172.2M ...
Tintin, hanging onto the Top Ten mid-week, has now exited, running a cume of around $65 million. The feature, a hit in Europe, is a long way from that stateside.
The Mojo informs us that the early number projections seen above didn't quite hold up:
... [Beauty and the Beast's]$18.5 million debut was less than The Lion King's $30.2 million, though it was more than the Toy Story/Toy Story 2 double feature ($12.5 million) and seems to confirm that there is a decent audience for re-issues of classic movies. The movie's 3D share was 97 percent (up from The Lion King's 92 percent), and the audience gave the movie an "A+" CinemaScore.
Even though B and B hasn't had the gangbusters opening that Lion King enjoyed, the fact that it debuted at #2 means that Disney will continue to mine this particular vein of riches. (Beauty was converted to dimensional viewing before Lion King, but didn't get a wide release until it dawned on the execs that "Heey now! We're looking at a nice cash flow here!")