Breaking Off?

One more halt in the march to merger?

DreamWorks Animation’s merger talks with Hasbro have stopped, two days after Deadline reported that Jeffrey Katzenberg’s indie studio and the toymaker were far into negotiations to combine into what would be an entertainment power. ...

There had been a flurry of meetings and talks for the past couple of weeks, but we’re hearing that those discussions have come to an end. While it seems negotiations have likely ceased, it might be a situation of never-say-never, according to sources close to the situation. ...

Jeffrey wants a big "get" in merging DWA with another company. Like money. Like a high position in any resulting corporate structure.

Would Hasbro be a good fit with DreamWorks Animation? I guess that depends on how successful the resulting combined company turns out to be. And the only way to find that out, is to combine them.

The only thing I'm convinced of is that, sooner or later, DreamWorks Animation will get itself sold.