Walt Disney Co. plans to expand a partnership with state-owned Shanghai Media Group to include co-production of movies along with development, distribution and marketing of television shows.
The alliance will boost local content creation for international markets and create new business models in digital and conventional media, Li Ruigang, Shanghai Media chairman, said today in a joint statement with Disney. ...
Disney is also developing cartoon content for the Chinese market with Tencent Holdings Ltd. and state-run China Animation Group. ...
You can't really ignore a large and growing market with 1.4 billion people in it. (And what large, self-respecting entertainment conglomerate would even want to?)
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