1). The Hunger Games (LGF), 4,151 theaters (0) /$24.4M Fri. (-56% from first Friday)/ 3-day cume: $58.4M (-52%) / 5-day cume: $84M / Total cume: $227M/Wk 2
2). The Penguins Of Madagascar (FOX), 3,764 theaters / $10.4M Fri. / 3-day cume: $26.2M/ 5-day cume: $36.4-$38M / Wk 1
3). Big Hero 6 (DIS), 3,365 theaters (-285) / $7.75M Fri. / 3-day cume: $19.5M/ 5-day cume: $26.7M/ Total cume: $167.9M /Wk 4
4). Interstellar (PAR), 3,066 theaters (-349) / $6.7M Fri. / 3-day cume: $16.1M / 5-day cume: $22.3M/ Total cume: $162.4M / Wk 4
5). Horrible Bosses 2 (WB), 3,375 theaters / $6M Fri. / 3-day cume: $15.3M/ 5-day cume: $22-23M / Wk 1 (includes Tuesday night previews)
6). Dumb and Dumber To (UNI), 3,130 theaters (-58) / $3.4M Fri./3-day cume: $8.4M / 5-day cume: $11.7M/ Total cume: $72.3M /Wk 3
7). The Theory Of Everything (FOC), 802 theaters (+662) / $1.8M Fri. / 3-day cume: $4.6M / 5-day cume: $5.9M/ Total cume: $9.1M / Wk 4
8). Gone Girl (FOX), 1,174 theaters (-435) / $985K Fri. / 3-day cume: $2.5M/ 5-day cume: $3.3M/ Total cume: $160.8M / Wk 9
9). Beyond the Lights (REL), 1,187 theaters (-579)/ $790K Fri. / 3-day cume: $1.9M / 5-day cume: $2.4M / Total cume: $13.1M /Wk 3
10). Birdman (FSL), 710 theaters (-152) / 704K Fri. /3-day cume: $1.8M/ 5-day cume: $2.4M / Total cume: $17.2M /Wk 7
The trades believe that Penguins will land south of the $40 million mark for the five-day holiday total, close to the box office. If it achieves a Koch calculator multiple of 4 for the (estimated) three-day cume of $26.2, then we're looking at a $105 million domestic take.
Meantime, Big Hero 6 rolls toward $200 million. ...
Add On: It appears the trades are being even-handed about animated feature assessments:
... While Penguins of Madagascar came in much lower than their estimates (respective five-day cumes of $36M ...), it’s not like audiences were walking out. In fact, the glowing response for PoM will keep word of mouth going. Again, holiday moviegoing is a marathon, not a sprint (so DreamWorks Animation shareholders, don’t go freaking out tomorrow trying to unload stock. Just calm down. Animated films aren’t dead from their opening weekend).
Kids are the driving force with Penguins this holiday season, and they awarded the pungent birds with a 4 1/2 out of five-star rating. Cinemascore is A- (nothing to cry about here). 58% of the opening weekend crowd was under 25.
Drilling down further: 54% of the crowd was under the age of 10. Female/male ratio was 51%/49%. 3D repped 24% of the gross. Aside from those moms who opted to take their kids to Kohl’s and Best Buy instead of the movie theater, also eating Penguins’ dinner was Disney’s animated Big Hero 6 – which only fell 7% from last weekend with $18.8M over FSS and $26M over five. ...