Thursday, January 13, 2011

Fox Reshuffles the Executive Deck

Twentieth Century Fox (part of Rupert's sprawling empire) has not had a great year, and the bloodletting has commenced.

Fox Marketing Shuffle Signals Management Turmoil

... When a major studio suffers a bad run at the box office and then lets go of a top marketing exec, it’s considered a scapegoat maneuver. ... Take out Fox’s 2009 carryover grosses on Avatar ($408.4 million in 2010) and Alvin and the Chipmunks 2 ($63.7 million in 2010), which boosted the studio’s domestic total to a fourth-place market share on $1.39 billion (down 4% from 2009), and the studio’s domestic gross was $918 million. ...

What's interesting to me is that Fox's two hits are animation hybrids. And what are they expecting big things from in 2011?

... Blue Sky’s animated Rio should perform, as well as the sequel Diary of a Wimpy Kid 2: Rodrick Rules. ...

Funny how studios keep counting on animation to deliver.


Anonymous said...

Interesting that the one who failed to successfully market the crap get the ax, not the one who greenlit the unsuccessful crap.

Steve Hulett said...

Those who have sufficient juice, get to stay.

(At least temporarily.)

Anonymous said...

Time to take the reigns and get paid more, get residuals, get all of the things live action gets.
If we are making the most money for the studios, yet make the least income in the entertainment business...There needs to be a change.

Union? Help us out here.

Anonymous said...

You ARE the Union.

It's a collective.

The more people in the Guild YOU can rally for the cause , the more power and leverage you have to make a difference.

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