Friday, November 30, 2012

On the Guardian Opening

Jeffrey K. says:

"We stumbled out of the gate. There's no getting away from it. Whenever something doesn't hit the bull's-eye there's a degree of hurt involved. But everybody around here remains hopeful. ...

DreamWorks Animation has given itself an interesting assignment: Make every picture you release an unadulterated hit. be sure each one makes $200 million in the United States and Canada, and $300 million in the rest of the world.

I've been amazed that they come as close to that particular assignment as they do, but let's face it, some picture don't perform up to the mark. The Bee Movie didn't. Many of the early, hand-drawn pictures under-performed. The global jury is still out on The Rise of the Guardians.


Unknown said...

Releasing it during the week of Black Friday was a mistake. Dreamworks should have waited.

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