Monday, June 06, 2016

#1 In Russia

The trades tell us:

Paramount's Teenage Mutant Ninja Turtles: Out of the Shadows climbed to the top of the Russian box office in its debut with $4.8 million.

However, the movie came in 23 percent behind the first Teenage Mutant Ninja Turtles, which bowed in late summer 2014.

TMNT 2's unimpressive showing comes as proof that sequels are not doing too well in Russia these days. Recently, Alice Through the Looking Glass and The Huntsman: Winter's War similarly did worse than the respective franchises' previous movies. ...

The entertainment press has been beating the drum about sequels not doing well, and wondering what the hell the problem is.

There actually isn't a problem.

Our fine entertainment conglomerates have just made a bunch of lacklustre movies that fewer people want to see. And so fewer people see them. (J.J. Abrams doesn't have difficulties getting audiences to pay good money for his sequels.)

It's really simple. Make. Better. Sequels.


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