Sunday, August 04, 2013

Branching Out

Clearly DreamWorks Animation wants to deepen and broaden its corporate footprint.

DreamWorks Animation has named Paul Kurzawa to the newly created position of head of retail development and entertainment.

In his new role, Kurzawa and his team will explore distinctive integration opportunities for the company’s branded family entertainment portfolio with top retailers across the globe. ...

The idea here is to squeeze maximum value from the various hit films. Exploit ancillary markets. License merchandise, develop games, broaden the branding. Increase cash flow. That's what the mission is about.


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