Saturday, August 10, 2013

The Replacement

It didn't take long.

Jeffrey Katzenberg has tapped Dawn Taubin to run marketing at DreamWorks Animation, sources tell The Hollywood Reporter.

The hire, which has been rumored in Hollywood since THR reported Wednesday that she was being considered, marks a return to a high-profile studio job for Taubin. As chief marketing officer, she will spearhead all marketing efforts for the company, including theatrical, television and global brand initiatives. ...

Jeffrey needed a new person after Anne Globe stepped down to go consult.

Anne stepped down after two of three DWA releases failed to ignite, but the failures and her subsequent resignation are doubtless unrelated. Consulting is, after all, where high-level executives like to go these days. Right up there with spending more time with the spouse and kiddies.

We wish Ms. Taubin well in her new position.


Site Meter