Thursday, August 08, 2013

Higher and Higher

DM2 seems never to stop.

... Despicable Me 2 rounds out the top 5 with $13.7 million which brings the animation’s international total to $387 million. Add a a massive $329.7 million from North America and Despicable Me 2 is at $716.7 million worldwide. ...

I have people telling me that animation has peaked. that there is too much of it in the marketplace and the trend-line is down.

Good theory, but when you consider that Smurfs 2 will be Sony's biggest international grosser in 2013, and that Pacific Rim, the animation hybrid from director Guillermo del Toro (who also moonlights at DreamWorks Animation) has been busting records in Asia, then maybe we can venture a wee guess that these addle-pated theorists are wrong.


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