Twentieth Century Fox has enlisted Walmart to go green for the homevideo launch of Blue Sky Studios’ “Epic” in what’s considered to be the biggest push for a homevideo title by the world’s largest retailer to date.
Walmart has already introduced its “Epic Green Warriors” campaign at 2,800 stores to help boost pre-orders for the animated film and the DVD and Blu-ray versions of the film when it becomes available Aug. 20.
The digital version of the toon bows two weeks earlier on Aug. 6. Walmart is also promoting that version through its Vudu streaming service. ...
The theatrical release of the Blue Sky Studios feature under-performed a skosh. So here is a fine opportunity to increase cash flow on the title.