The Dreamworks Animation CEO attributes his movie’s problems to an “oversaturated marketplace” as the release was overwhelmed by family friendly competition. “We hit a perfect storm here,” Jeffrey Katzenberg told analysts in a call to discuss Q2 earnings. The release on July 17 “was just a bad date.”
This summer included 50% more tentpole releases than in the same period last year, he says. What’s more, “we’ve seen more animation this summer by about 100% than we’ve ever seen before.” That “caused us to fall short of our expectations.” But he says that Turbo ”will be profitable” after Q3. ...
It's quite true there is a crowded field. Turbo is also not a sequel. But did the lead character discourage anyone from seeing the movie? (Overseas, apparently not so much.)
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