Paramount and Nickelodeon Films' Teenage Mutant Ninja Turtles will now hit theaters on Aug. 8, 2014, two months later than originally planned.
Paramount has good reason for moving the CGI/live-action hybrid, which Michael Bay's Platinum Dunes is producing. This summer, the box office saw a glut of family movies, resulting in diminished returns for a number of films.
Had it stuck to its original June 6, 2014 release date, Ninja Turtles would have opened only a week after Disney and Pixar's The Good Dinosaur (May 30) and two weeks before Fox and DreamWorks Animation's How to Train Your Dragon 2 (June 20). ...
We've seen various incarnations of the oh-so-popular, oh-so-profitable NT franchise. Of course there was the original hand-drawn series (built off the comic book, as I remember), then there was the original big-screen franchise with actors in turtle suits. Then there was the CG movie from Imagi that also did passably well.
Our fine, entertainment conglomerates took a lesson away from this year's crowded summer schedule: Don't put do many family movies in ultra-close proximity to one another, because it doesn't enhance box office.
A year hence, we'll see how the strategy pans out. (Truth to tell, there will still be a lot of close proximity.)