Wednesday, October 17, 2012

Animation Renewals, Animation Ratings

In the last few days I've done walk throughs inside Bento Box and Film Roman-Starz. The artists at both places are eager for good news.

So here's some:

FOX has ordered a fourth season of 22 all-new episodes of the Emmy-nominated animated comedy BOB’S BURGERS, it was announced today by Kevin Reilly, Chairman of Entertainment, Fox Broadcasting Company.

Fox of late has taken its own sweet times renewing the prime-time animated stable. American Dad got a relatively late renewal, and the staff of The Cleveland Show, now mostly on hiatus or layoff (choose one) doesn't know if there is a show to come back to. (Most tend to think not.)

This is a wee bit ironic considering that ...

... Sunday’s premiere of The Cleveland Show (9 p.m.) [on Adult Swim] earned solid delivery gains among adults 18-24 (up 33%), adults 18-49 (up 8%), men 18-24 (up 13%) and men 18-49 (up 1%).

(Adult Swim ranked as basic cable’s #1 network for Total Day Delivery of young adults 18-34 & 18-24 as well as men 18-34 & 18-24.)

And then there were the other parts of the cable/cartoon universe:

Adult Swim programming – including Family Guy, American Dad, Robot Chicken and The Greatest Event in Television History – accounted for 17 of the top 50 telecasts of the week on basic cable among adults 18-34, more than any other network.

Cartoon Network
Across the second week of October 2012, Cartoon Network ranked as basic cable’s #1 network for Early Prime (7-9 p.m.) delivery of boys 2-11, 6-11 & 9-14, and as the #1 network for Total Day (Mon-Sun, 6 a.m.-9 p.m.) delivery of boys 9-14.

Among the network’s original animated programming, Monday night’s new episode of Regular Show (8 p.m.) scored as the #1 telecast of the day among all boys 2-11, 6-11 & 9-14, while a new episode of Adventure Time (7:30 p.m.) ranked #1 in its time period among all boy demos.

Tuesday night’s animated originals (7-9 p.m.) posted double-digit delivery gains across all kids and boys demos vs. the same time period last year, with a new episode of The Looney Tunes Show (8 p.m.) ranking #1 in its time period among kids 9-14 and boys 2-11, 6-11 and 9-14. Compared to last year’s time period, The Looney Tunes Show charted double-digit delivery growth across kids 6-11 (21%), kids 9-14 (71%), boys 2-11 (10%), boys 6-11 (26%) and boys 9-14 (48%).

On Wednesday night, a new episode of Ninjago (7:30 p.m.) ranked as the #1 telecast of the day among boys 6-11 & 9-14 and #1 in its time period among kids 2-11 ... New series Dreamworks Dragons: Riders of Berk (8 p.m.) scored as the #1 telecast in its time period among kids 2-11 and all boys 2-11, 6-11 & 9-14. Compared to the same time period last year, average kids delivery grew by strong double digits—kids 2-11 by 86%, kids 6-11 by 71% and kids 9-14 by 70%.

Saturday morning’s presentation of Cartoon Network’s newest original series, Ben 10: Omniverse (9 a.m.), ranked #1 in its time period among boys 6-11 & 9-14, and posted double-digit delivery gains across younger kids and boy demos vs. the same time period last year—kids 2-11 grew by 28%, kids 6-11 by 32%, boys 2-11 by 46% and boys 6-11 by 47%.

Meandering on, there's a reason that Jake and the Neverland Pirates, (in continuing production at the Disney Yahoo building next to the Bob Hope Airport) is still cranking out new episodes.

For the week of October 8, 2012, Disney Channel's daily programming block for kids age 2-7 and their caregivers, Disney Junior, delivered the Top 2 cable TV series among Kids 2-5 and Girls 2-5, “Doc McStuffins” and “Jake and the Never Land Pirates.” ...

Also a reason that Nick has been shuffling execs.

... Disney Channel continued its record streak as the #1 TV network on a Total Day basis to 70 consecutive weeks in Kids 6-11 (614,000/2.6 rating) and Tweens 9-14 (499,000/2.1 rating), and was the #1 TV network for the 2nd consecutive week in Kids 2-11 (903,000/2.3 rating) and for the 4th time in the previous 5 weeks overall.

Disney Channel continues to out-deliver Nickelodeon by solid margins on a weekly basis, surpassing it by double-digit percentages for the 49th straight week in Kids 6-11 (+37% – 614,000 vs. 449,000) and for the 51st consecutive week in Tweens 9-14 (+46% – 499,000 vs. 342,000). ...

Etc., etc.

And prime time animation on Fox still seems to pull them in ... when it isn't displaced by football.

But as we can see, animation is a crowd magnet on the teevee.


Tom Ruegger said...

great write up...thanks for all these updates.

Steve Hulett said...

Welcome, Tom. See you next time I visit Diz TVA.

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