Kamlu ...Happy Happy, a 3D CGI Hollywood-Bollywood co-production directed by Govind Nihalani that will be released on November 2? In India, anyway, in Hindi. Produced by Krayon Pictures, the same studio that made Delhi Safari, in fact.
This English-language trailer shows it to be a children’s fantasy about a young talking camel who wants to fly, who gets mixed up with a human princess, an enigmatic magician, lots of villains, and so on. Will it play in America? I’m sure the Bollywood producers hope so.
The question before the jury: How will this feature perform in the global marketplace?
Based on the trailer, I think Krayon Pictures has a steep hill to climb competing against the likes of Blue Sky, Disney, DreamWorks, and Pixar. But we've seen this playbook before. In the nineties, there were the high-grossing animated features out of the States, and there was every other company on the globe, trying to catch up and failing.
It's not a question of doing your animated movie inexpensively. Because a low budget isn't going to help you much if nobody comes to see your product. A picture can be inexpensive and good, or expensive and good, but what it can't be in inexpensive and lousy.
Audiences aren't interested in the cost, you see, but the final result.