Tuesday, October 09, 2012

Prime Time Toons

As animation prospers at the multi-plex, so does its smaller screen counterparts bring home the money.

Last week, FOX’s ... Sunday Animation line-up combined with The X Factor, BONES and GLEE to lead the network to rank No. 1 among Teens, No. 2 among Adults 18-34 and No. 3 among Adults 18-49.

FOX had The Following shows in the Top 20 programs of the week:

* [Among] the Top 20 programs among Adults 18-49: Family Guy (No. 10), Simpsons (no. 15.)

* [Among] the Top 20 programs among Adults 18-34: Family Guy (No. 2), Simpsons (No. 4), American Dad (No. 9 tie), BOB’S BURGERS (No. 14 tie), Cleveland Show (No. 16).

* [Among] the Top 20 programs among Teens: Family Guy (No. 2), Simpsons (No. 4 tie), American Dad (No. 9), BOB’S BURGERS (No. 10) and The Cleveland Show (No. 14). ...

It remains a mystery why our other fine, entertainment conglomerates don't jump in to prime time animation, but there it is.

If I were to hazard a guess, I would say that none of them want to sign contracts with the WGAw to cover the work. Far easier to cede the business to Fox. Rupert might be a right winger, but he never lets pig-headedness against signing a labor contract with an entertainament guild stand between him and riches.

Of course, we could cover prime time as well (and sometimes do), but hey. Pig-headedness.


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