Sunday, March 17, 2013

Ceding Territory

Fox Broadcasting trumpets its new dominance ....

FOX has officially surpassed NBC and moved into the No. 2 spot for the season among Adults 18-49. The network’s week was highlighted by dominate performances from American Idol, BONES, THE FOLLOWING, GLEE, and the Sunday night ANIMATION DOMINATION line-up, leading the network to rank No. 1 for the week among Adults 18-49, Adults 18-34 and Teens.

FOX also ranked No. 1 six nights this week among Adults 18-49 and Adults 18-34. ...

And the network was delighted to point out the shows that were whomping the competition. We highlight the animated ones below ...

8 of the Top 20 programs among Adults 18-49: Family Guy (No. 11), ... The Simpsons (No. 16 tie) ...

11 of the Top 20 programs among Adults 18-34: Family Guy (No. 3), THE Simpsons (No. 7), BOB’S BURGERS (No. 10 tie), American Dad SP (No. 8 tie), The Cleveland Show 8:30p (No. 10), BOB’S BURGERS (No. 12), The Cleveland Show 8:30p (No. 13 tie)

9 of the Top 20 programs among Teens: Family Guy (No. 3), THE Simpsons (No. 5 tie), The Cleveland Show 8:30p (No. 5 tie), BOB’S BURGERS (No. 9) ...

Fox can't take full credit for the victory. NBC contributed by running sucky shows (which NBC is a little thin-skinned about).

But weak competition or not, animation has certainly helped boost Fox upwards, and it's a continuing puzzlement to me why other networks allow Fox to have a monopoly on prime time animation.

(It can't be that Fox is the only company that's willing to sign a labor contract with the WGA for nighttime animated shows, can it. If so, Fox has made out like a bandit.)

It took years for entertainment conglomerates not named Disney to start making theatrical animated features. How many more years will it take for entertainment companies to compete against Fox in the prime time cartoon arena? Are they that averse to making money?

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