But it turns out the marketplace has more than enough room for smaller pretenders to the animation throne:
Par, UIP Add to Tad Treasure in Latin America
Spanish toonpic Tad, the Lost Explorer is fast becoming one of Europe’s biggest toon hits of the past few years, “Tad’s” B.O. trove underscores the breakout opportunities for indie toons — from the U.S. or abroad — targeting family auds.
Bowing Aug. 31 in Spain to a stellar $3.6 million gross. Paramount swooped on a further 13 territories, 12 in Latin America, after pic’s first frame in Spain.
Now it’s payback time. Opening Feb. 1, “Tad” grossed $6.1 million in Mexico through Feb. 24. In Peru, “Tad” has dug up a chart-topping first 10-day $1.5 million. Also opening No. 1 in neighboring Chile, “Tad” has mined $691,652 at local wickets for UIP. It is also No. 1 in Ecuador.
“Tad’s” total worldwide trawl through Feb. 24 stood at just above $40 million ...
If I were a visual effects shop fighting for survival, I would be looking to build a niche presence in lower budget animated and hybrid features. (You know, owning content?)
To rely on visual effects sub-contracting exclusively doesn't work real well if you're interested in staying in business.